![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/86775039-c158-4d72-ae91-78bad3a080ed_rw_1920.jpg?h=ed46cd64d8e7628317645e29f73ad33b)
DMC DRAMA Branding
I directed the branding design and the ID campaign for DMC DRAMA, a brand new egyptian TV channel focused on drama productions, while I was working as a Creative Director in Superestudio.
Idents
I conceptualized four main IDs:
1. Passional Drama
2. Double life
3. Drama Commitments
4. Family Drama.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/245dd535-f708-48ea-a630-ffdda59c13e5_rw_1920.jpg?h=231eb40b00ecd2483dc5794c58ed7083)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/818d856f-4db5-40c3-b56e-cb0c85b90dc4_rw_1920.jpg?h=170381035e0763a2c0c0927679ec6ae3)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/79ba186f-e13b-427c-91d1-c4bcec57195f_rw_1920.jpg?h=019a4622863cff8689c4af33a4427712)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/a8e04b52-6edc-4387-990e-fb174f2e6299_rw_1920.jpg?h=41ea6da0a273cf1c5784cada197f7e67)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/cd8b83c4-2855-4d74-a04a-b7fcdc70a22d_rw_1920.jpg?h=82b1c32b06cb19c9f1ca9c40f28d3fb0)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/3d38fa3e-325e-4ce2-8f7b-0d035b3be821_rw_1920.jpg?h=6876abe96374a6eb6ab40e95868aada6)
Branding Design
Also with the design & animation team we developed a sofisticated and theatrical visual identity.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/baaf657f-7cd8-439f-a1f5-ba4a15178fdf_rw_1920.jpg?h=8fb179a8e5082d2a2dee88b50250579f)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/0ad3175f-4214-479c-98be-dd3e3e623f46_rw_1920.jpg?h=9e61759ec993c544995730283b3128e7)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/7139e24f-4263-4d8f-8add-8d0608878654_rw_1920.jpg?h=c2337a025193b62af08400135a4c9c14)
DMC DRAMA Branding
Directed and Produced by Superestudio
Creative Direction, Art Direction & Concept Design: Martin Ferdkin