Fox Sports Shows
Show Graphic Packages
While I was working as a Creative Director at Superestudio I directed five show graphic packagings for Fox Sports for the coverage of the brand new SAF (Argentina Soccer Superleague): 90 minutos de fútbol, Tarde Redonda, Debate Final, Fox Gol & Juego Sagrado.
We built visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.
Show Graphic Packages
While I was working as a Creative Director at Superestudio I directed five show graphic packagings for Fox Sports for the coverage of the brand new SAF (Argentina Soccer Superleague): 90 minutos de fútbol, Tarde Redonda, Debate Final, Fox Gol & Juego Sagrado.
We built visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/05159a3d-b094-4b12-a6f2-aa3dff84b604_rw_1920.jpg?h=d81e726a91d397637a24260a048a05d1)
90 Minutos de Fútbol (Fox Sports)
"90 minutes of football" is a noon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).
Directed and Produced by Superestudio
Creative Direction, Art Direction, Concept Design: Martin Ferdkin
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/500fd6d6-4ca5-4668-886f-d8fa2f676550_rw_1920.jpg?h=ab1f5f21471fa6f25104d3684b3dc3a7)
Tarde Redonda (Fox Sports)
"Rounded Afternoon" is a afternoon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).
Directed and Produced by Superestudio
Creative Direction, Art Direction, Concept Design: Martin Ferdkin
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/2bbd4c62-6ad6-4ec1-8b5e-abff583abe50_rw_1920.jpg?h=086fcaa36f975fc910f0d078c8775a48)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/535c1d45-6241-4139-b485-56431252b5cf_rw_1920.jpg?h=ccc993b14121b4cad7f29be7359915d4)
Debate Final (Fox Sports)
"Final Debate" is a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.
Directed and Produced by Superestudio
Creative Direction, Art Direction, Concept Design & Graphic Design: Martin Ferdkin
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/61edbc01-3e7f-4ecb-9ce3-15b8fe67a601_rw_1920.jpg?h=937a2f9d17960ed82ef4b892fb6a8ff2)
Fox Gol (Fox Sports)
Fox Gol s a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.
Directed and Produced by Superestudio
Creative Direction, Art Direction, Concept Design: Martin Ferdkin