I designed the graphic packaging for "Juego Sagrado" while I was working as a Creative Director at Superestudio.

"Juego Sagrado' (Sacred game) is a football/soccer TV show for Fox Sports prime time about the SAF (Argentina Soccer Superleague). The concept is "top-quality Argentine soccer" with a modern 2D aesthetic with a palette of Argentine flag colors with special golden touches.

This is one of the five show packagings we built with visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.

Juego Sagrado / Fox Sports (Show Graphic Packaging)

Directed and Produced by Superestudio

Creative Direction, Art Direction, Creactive Concept, Storyboarding & Graphic Design: Martin Ferdkin

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