I designed the graphic packaging for "Juego Sagrado" while I was working as a Creative Director at Superestudio.
"Juego Sagrado' (Sacred game) is a football/soccer TV show for Fox Sports prime time about the SAF (Argentina Soccer Superleague). The concept is "top-quality Argentine soccer" with a modern 2D aesthetic with a palette of Argentine flag colors with special golden touches.
This is one of the five show packagings we built with visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/0c90b3b1-2e5c-401c-b3f4-fe76c576e7ba_rw_1920.jpg?h=24eb9a7944a6d1fe6e38e3cade67772e)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/aeacb3b0-f05b-4e1a-9e8c-aa8b21d01307_rw_1920.jpg?h=19bcc6cf72c380a99a1d21ef225b632f)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/7faba90e-b350-4ef5-b093-d035847193b7_rw_1920.jpg?h=85f5b9a9d3621933d11c975ee0c79cd5)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/d5e47de5-4e4c-4bc2-a9b5-9a44775cf13c_rw_1920.jpg?h=5765181723dba6cac8c9bdd8e1896ca9)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/7a4b64a0-2a25-4114-bb99-04fdcc71423f_rw_1920.jpg?h=1caea756faf6455699f9ed2b9786f5f5)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/b2a306f4-a9ed-4a93-8b4a-0963fddf8036_rw_1920.jpg?h=4773818e411f0b73ff08a6374cb06280)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/a96b6cac-52c4-493f-ae19-61b2ad6fec72_rw_1920.jpg?h=ba5f1e4a88b5db5bfa4b2f979fe00bfb)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/fd1fd6c6-4943-4896-ac5e-758016c0763b_rw_1920.jpg?h=43dc554e16b956e2ab147da7741d57ed)
Juego Sagrado / Fox Sports (Show Graphic Packaging)
Directed and Produced by Superestudio
Creative Direction, Art Direction, Creactive Concept, Storyboarding & Graphic Design: Martin Ferdkin
Directed and Produced by Superestudio
Creative Direction, Art Direction, Creactive Concept, Storyboarding & Graphic Design: Martin Ferdkin