How to make a NatGeo logo transformation from small to large, without changing the scale and in a continued sequence shot? This is what we did while I was working as a Creative Director at Superestudio for this NatGeo ID campaign, which mixes live action with post-production. The logo walks the path of scales ranging from micro to gigantic.
SILVER AWARD
PromaBDA Global Excellence 2016
Category: ART DIRECTION & DESIGN: CHANNEL ID
SILVER AWARD
PromaBDA Global Excellence 2016
Category: ART DIRECTION & DESIGN: CHANNEL ID
For this project I've been part of the Creative Team and the 3D animation & Post Production Team.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/c4b00a11-80dd-4723-8422-0404a52e66d6_rw_1920.jpg?h=22495d64af1cdc497d987350e37f0d2d)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/15dcaf40-89da-4dc8-a261-bd1a471de6d6_rw_1920.jpg?h=372b028debd5a0c6c83c053cccd17986)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/fc1d519b-56c2-4f89-bc21-2dc2ece67f1b_rw_1920.jpg?h=6ede368daa317abcb504e7e1ce653561)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/420682f3-258e-4584-b76e-51f5c0cd3919_rw_1920.jpg?h=2bb922d51098c593c1bf54cc5dd32ba0)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/c21d9c6e-617e-4a27-ad24-9ace3d1cbe52_rw_1920.jpg?h=829cabb38ecf503a0ba8b7d0d70f56e8)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/74b3c13d-9b79-4df4-82f6-2ced66b7b28c_rw_1920.jpg?h=20b6a59c238a2c5104265b1aa8bafb54)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/ade9ee51-f51d-4997-91e3-7879ceb458c8_rw_1920.jpg?h=ebc7ecf557c339da8d53d078ddc61788)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/b96a0144-19dc-4b85-badb-3ca4f77de620_rw_1920.jpg?h=27461126893769b8a5c83c55a3ddc115)
Natgeo IDs for Fox International Channels
Directed and Produced by Superestudio
Creative concepts, 2D/3D Animation & Post Production: Martin Ferdkin
Directed and Produced by Superestudio
Creative concepts, 2D/3D Animation & Post Production: Martin Ferdkin