I directed the Main Titles for PromaxBDA Awards while I was working as a Creative Director at Superestudio.
I developed a poetic view of the power of attraction and reaction of the PromaxBDA Awards. The activation, an allegory for the call to participate, occurs deep down in the ground.
I developed a poetic view of the power of attraction and reaction of the PromaxBDA Awards. The activation, an allegory for the call to participate, occurs deep down in the ground.
The Call
It grows and cracks the surface with powerful and magnetic energy forming rivers (flows of attention) that fill up the statue, center of all views.
It grows and cracks the surface with powerful and magnetic energy forming rivers (flows of attention) that fill up the statue, center of all views.
PromaxBDA Awards 2017 Main Titles
Directed and Produced by Superestudio
Creative, Art Direction, Concept Design, Storyboarding, 2D/3D Animation & Compositing, Edition: Martin Ferdkin
Directed and Produced by Superestudio
Creative, Art Direction, Concept Design, Storyboarding, 2D/3D Animation & Compositing, Edition: Martin Ferdkin