I directed the Main Titles for PromaxBDA Awards while I was working as a Creative Director at Superestudio.

I developed a poetic view of the power of attraction and reaction of the PromaxBDA Awards. The activation, an allegory for the call to participate, occurs deep down in the ground.
The Call

It grows and cracks the surface with powerful and magnetic energy forming rivers (flows of attention) that fill up the statue, center of all views.
PromaxBDA Awards 2017 Main Titles

Directed and Produced by Superestudio

Creative, Art Direction, Concept Design, Storyboarding, 2D/3D Animation & Compositing, Edition: Martin Ferdkin
Back to Top