SONY "CARTER" Title Sequence
I conceptualized, designed the concept boards and directed the Title Sequence for Sony´s brand new show "CARTER" while I was working as a Creative Director for Superestudio.tv
For the Titles I represented the travel (and troubles) of the Hollywood actor and series star Harley Carter (Jerry O'Connell) that returns to his hometown in Canada after a public meltdown. Partnering with his police detective friend, he tries to use his acting experience to solve real crimes.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/f682aae4-8c77-4d52-be87-f2e3dccaacd1_rw_3840.jpg?h=7021c9fae6fc2f3db497e09028764f74)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/16b46baa-64c9-4f4b-9199-5f6ff6907595_rw_3840.jpg?h=eeb0e0d6c88ec942f583264656bdba13)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/fb5d40c5-8f80-4808-8274-e65669647a4f_rw_3840.jpg?h=31f99f67b483395f92e69efffbaca2fd)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/97972dba-9797-4eed-b449-848cbb601282_rw_3840.jpg?h=1d1cd37dac18cf0f6329eed7e63ad318)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/1fd6cfdf-f3ca-4f44-bee3-051bc7344882_rw_3840.jpg?h=61e3a30c4185ae2c6f272a7d364fac46)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/c133dabd-aee9-4f3b-92bb-9f391459cc87_rw_3840.jpg?h=a5fc01147923ace088e402aaf6c23f7d)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/b371cb81-0e31-4a32-9e97-bb521c3cf729_rw_3840.jpg?h=f10377d7b153f427b6ce6f396cc34128)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/b28ec3b9-5191-43cb-ae3c-c6722a18afad_rw_3840.jpg?h=dfd9ecd7994d6e5157d3b418fc3276bb)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/6e6332e1-1655-416e-a4f6-54573ff024ca_rw_3840.jpg?h=8757ad12a67447a66946b9aaadce688c)
Concept Art & Storyboard
Here are some of the sketches that I did for the concept boards.
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/2659b4ae-f2e1-40f4-8a07-29166afcca8e_rw_1920.jpg?h=1340947be25d05ec043b3d47a74bf08e)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/17441a5c-c099-4a7c-8eae-948d602b41e5_rw_1920.jpg?h=368294e8cad5325368c5b94a0c2331fb)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/869f44a9-372d-4a9c-9320-8a0bdfa84aee_rw_1920.jpg?h=ee0eca422cd139a9d19e3e88c494bfdd)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/5adcacfb-ab99-48ac-a15f-c4f5e0878cd5_rw_1920.jpg?h=ef699d524a3b6e17c5159b67e7243213)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/4af8b07d-0c70-4ffb-8f9b-291f8edf96d3_rw_1920.jpg?h=4daa117defcb7d59f7a98eb9aadd8b38)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/dc3ee723-aca4-4b9c-8cac-a60a153f0d93_rw_1920.jpg?h=e89411337c03d1faab7b4a5a8feab86c)
![](https://cdn.myportfolio.com/21dc2a52-f371-483e-95da-2e50b80b346b/d4bfbc68-9ed2-4a77-bdc5-74bd88e4a241_rw_1920.jpg?h=ab6fd5676f8dec3e8a84213a933e393d)
CREDITS
Creative Direction and Concept Design: Martin Ferdkin
Graphic Design: Malena De Luca & Maria Pia Vivo
Illustrations: Rocio Cueto
Illustration Pitchs: Malena De Luca & Vero Escalante
Traditional 2D Animation: Angela Constantino
2D/3D Animation: Horacio Herrero
Production: Sofia Teodoro
Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser
Executive Producer SE: Marcos Torres
Production Director: Ignacio Rojo